Published On: 26/06/2012|Categories: 2008–2012, Vol.33 (2), Vol.33 (2012)|

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In survey sampling the randomized response (RR) technique can be used to obtain truthful answers to sensitive questions. Although the individual answers are masked due to the RR technique, individual (sensitive) response rates can be estimated when observing multivariate response data. The beta-binomial model for binary RR data will be generalized to handle multivariate categorical RR data. The Dirichletmultinomial model for categorical RR data is extended with a linear transformation of the masked individual categorical-response rates to correct for the RR design and to retrieve the sensitive categorical-response rates even for small data samples. This specification of the Dirichletmultinomial model enables a straightforward empirical Bayes estimation of the model parameters. A constrained-Dirichlet prior will be introduced to identify homogeneity restrictions in response rates across persons and/or categories. The performance of the full Bayes parameter estimation method is verified using simulated data. The proposed model will be applied to the college alcohol problem scale study, where students were interviewed directly or interviewed via the randomized response technique about negative consequences from drinking.

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